Lo & Behold, the J. Crew spring 2011 collection. I'd say the fashion designers will see great success with this collection.
However, having a good fashion sense is not the only thing that makes one a successful designer.
Good business skills, yes...Knowing what the customer wants, yes... having a background in the psychology of the consumer (anyone ever heard of retail therapy?), yes yes yes.
But, have you ever thought about the 'science' of 'fashion'? Without the role of science, clothing would merely fall limb on the body.
FASHION:
"It's not a jumbled business of cloth and colours loosely thrown together, rather, a well organised industry driven by the sciences, from market research to weaving, printing, dyeing, pattern making, branding and labelling; scientific intervention supports artist's continuum." http://www.fibre2fashion.com/industry-article/10/924/the-art-of-science-in-fashion1.asp
This leads me into a discussion on fabrics. Which fabric to make a garment out of is quite a scientific topic. Who is wearing the garment, where they intend to wear it, how is may be transported, etc. are important factors in the choice fabric.
Examples:
- Tropical Climates: natural materials- rayon, cotton, linen, silk. all materials that are notorious for their ability to "breathe". cotton- easily washed and dried, perfect for profuse sweating episodes. Oh, and remember, it is always better to wear lighter colored fabrics, as the sun is more attracted to the blacks and darker shades.
- Extreme Cold Climates: fleece & leather. these are typically great insulators and keep the body much warmer. cuddle up in soft durable fleece, a fabric that comes from sheep and lambs. it is a natural fabric that needs extra care when cleaning and even though it is lightweight, it is extremely powerful to protect from the frigid temperatures.
- Perfect transportation fabric: jersey. packing for a trip? any garment of jersey material is perfect for travel. why? because it does not wrinkle very easily. you can fold it up, toss it around, and you still won't have to set time aside to iron it before an appointment or night out.




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