One important aspect of the fashion industry is 'trend-spotting'. There are companies dedicated to forecasting trends that will appeal to the consumer market. After a two year research project, an advanced technology known as 'Trend Science' has been created to analyze consumer sentiments. Through social networking sites (Facebook, Twitter, etc.) trend forecasters have analyzed consumer opinions about specific trends.
Until this development, trend forecasters have gone on imagination and ideals of what they think are the upcoming trends; now, they actually have facts. And, this technology is very beneficial because of the hard financial times; knowing the trends can keep the profits coming in. Trend Science is extremely helpful to retailers and buyers.
What Stylesignal says about their product:
"Trend Science provides options to break trends down into markets (Europe, USA or Australasia for example) as well as garment types, prints, patterns, colours and details. The patent pending system also allows users to search for any word or phrase and presents a chart showing whether opinion is favourable or not. Users can also see the sources of the opinions, and trace back to the originator."
[Stylesignal is a London based company with a team of journalists, designers, and technologists]
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